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Chardon

Client Profile

  • Company: Chardon Home Loans

  • Industry: Financial Services (Mortgage Brokerage)

  • Location: Australia

  • Website: www.chardonhomeloans.com.au

Overview

Chardon Home Loans, a prominent mortgage brokerage in Australia, recognized the importance of a strong online presence to connect with potential clients. Their existing website lacked modernity and was not effectively communicating their services. To address these challenges, Chardon Home Loans engaged iPangram, a digital agency specializing in web development, design, and branding, to leverage Wix's capabilities for a comprehensive website transformation.

Objectives

  • Modernize Design: Create a contemporary and visually engaging website design that aligns with Chardon Home Loans' professionalism and expertise.

  • Enhance User Experience: Improve website navigation to guide visitors seamlessly through loan information and services.

  • Mobile Responsiveness: Develop a mobile-responsive website to cater to users accessing the site from various devices.

  • Lead Generation: Implement effective call-to-action elements and contact forms to encourage user inquiries and lead conversion.

  • Content Refinement: Optimize website content to accurately communicate Chardon Home Loans' offerings and benefits

  • Integration of Wix Tools: Utilize Wix's tools to integrate online application forms and mortgage calculators for user convenience.

Implementation

  • Website Design and Branding

   -    Collaborated closely with Chardon Home Loans to understand their brand identity and desired design aesthetics.

       

   -     Designed a modern and professional website layout that instills trust and portrays expertise.

  • Enhanced User Experience

   -    Redesigned the website's navigation for easy access to services, loan information, and resources.

   -    Streamlined the user journey by prominently featuring key information on the homepage.

  • Mobile Responsiveness

   -    Ensured the website's responsiveness on various devices, providing an optimal user experience.

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  • Lead Generation Focus

   -      Strategically placed call-to-action buttons and contact forms to drive user inquiries and lead generation.

   -      Simplified the process for users to request consultations or receive personalized mortgage advice.

  • Content Optimization

   -     Refined website content to effectively convey Chardon Home Loans' expertise, industry insights, and commitment to clients.

  • Integration of Wix Tools

   -     Integrated online application forms and mortgage calculators to enhance user engagement and convenience.​

Results

  • Enhanced online presence and credibility.

  • Improved user engagement and longer browsing sessions.

  • Increased mobile traffic due to responsive design.

  • Higher volume of inquiries and potential leads.

  • Clearer communication of services and benefits.

  • Improved user interaction through integrated tools

Conclusion

Chardon Home Loans' partnership with iPangram and Wix led to notable digital growth. The combined efforts resulted in an improved online presence, enhanced user engagement, mobile responsiveness, effective lead generation, and optimized content. iPangram's adept use of Wix effectively elevated Chardon Home Loans' digital identity, enabling them to better connect with customers in Australia's competitive financial sector.

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