Chardon
Client Profile
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Company: Chardon Home Loans
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Industry: Financial Services (Mortgage Brokerage)
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Location: Australia
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Website: www.chardonhomeloans.com.au
Overview
Chardon Home Loans, a prominent mortgage brokerage in Australia, recognized the importance of a strong online presence to connect with potential clients. Their existing website lacked modernity and was not effectively communicating their services. To address these challenges, Chardon Home Loans engaged iPangram, a digital agency specializing in web development, design, and branding, to leverage Wix's capabilities for a comprehensive website transformation.
Objectives
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Modernize Design: Create a contemporary and visually engaging website design that aligns with Chardon Home Loans' professionalism and expertise.
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Enhance User Experience: Improve website navigation to guide visitors seamlessly through loan information and services.
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Mobile Responsiveness: Develop a mobile-responsive website to cater to users accessing the site from various devices.
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Lead Generation: Implement effective call-to-action elements and contact forms to encourage user inquiries and lead conversion.
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Content Refinement: Optimize website content to accurately communicate Chardon Home Loans' offerings and benefits
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Integration of Wix Tools: Utilize Wix's tools to integrate online application forms and mortgage calculators for user convenience.
Implementation
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Website Design and Branding
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- Collaborated closely with Chardon Home Loans to understand their brand identity and desired design aesthetics.
- Designed a modern and professional website layout that instills trust and portrays expertise.
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Enhanced User Experience
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- Redesigned the website's navigation for easy access to services, loan information, and resources.
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- Streamlined the user journey by prominently featuring key information on the homepage.
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Mobile Responsiveness
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- Ensured the website's responsiveness on various devices, providing an optimal user experience.
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Lead Generation Focus
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- Strategically placed call-to-action buttons and contact forms to drive user inquiries and lead generation.
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- Simplified the process for users to request consultations or receive personalized mortgage advice.
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Content Optimization
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- Refined website content to effectively convey Chardon Home Loans' expertise, industry insights, and commitment to clients.
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Integration of Wix Tools
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- Integrated online application forms and mortgage calculators to enhance user engagement and convenience.​
Results
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Enhanced online presence and credibility.
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Improved user engagement and longer browsing sessions.
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Increased mobile traffic due to responsive design.
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Higher volume of inquiries and potential leads.
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Clearer communication of services and benefits.
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Improved user interaction through integrated tools