Jaykishan vansadawala

Walk into a typical small or mid-sized business today and you'll spot software in every corner, accounting tools, a CRM someone bought during a sale, whatsApp groups standing in for project management, half-finished automations a former employee left behind. It looks digital. It feels digital. But here's the uncomfortable truth: using digital tools is not the same as being digitally mature. “According to the OECD's 2023 SME and Entrepreneurship Outlook, fewer than 30% of small businesses...

Many medium and small-sized businesses are stuck with poor processes, and increasing costs. Business owners want to expand to stay competitive and able to meet the demands of customers online, but are overwhelmed by the digital revolution. Many SMEs believe digital maturity begins when software is implemented. A CRM is purchased. An ERP is introduced. Accounting systems are digitized. Marketing tools are activated. This often creates the impression that transformation is already underway. But...

Most SMEs don’t consider digital immaturity a serious concern. Because nothing appears broken. In fact, many would argue the opposite. From their perspective, the business has already evolved. Systems exist. Teams are working. Reports are being generated. Operations continue. And to a certain extent, that belief is understandable. Over the past few years, SMEs have actively invested in digital tools like ERP systems, CRM platforms, accounting software, and marketing technologies....